The evolution of X stock, formerly Twitter, has been subject to a series of complex challenges following Elon Musk’s public stance on the Israeli-Palestinian conflict and the withdrawal of major advertisers such as META, Microsoft and Google. Elon Musk’s stance on social networks generated significant volatility in the market, reflecting the considerable influence of his voice in the media sphere. At the same time, the withdrawal of major advertisers amplified the uncertainty surrounding Twitter’s financial future, calling into question the sustainability of its business model and investor confidence. This dual pressure, stemming from geopolitical tensions exacerbated by Musk’s statements and the disengagement of key advertising players, underlines the complexity of the factors shaping the trajectory of X stock, leaving the company facing substantial challenges to maintain its position on the stock market.